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Achieve Success with Customer Service DNA

Achieve Success with Customer Service DNA
By: May McCarthy

    As part of the Christmas and New Year holidays, I had a chance to interact with many businesses, their employees, and their suppliers and vendors who are part of the order fulfillment process. It was obvious to me which companies will meet with success and which others will experience struggle in their future. Small start-up companies and their employees can differentiate themselves from the Fortune 500 companies and gain market share by incorporating Customer Service DNA into their mission. Human DNA provides the genetic instructions used in the development and functioning of all known living organisms. Customer Service DNA provides guidelines for everyone related to your business to partner with and serve each other with excellence.

    To create an environment of Customer Service DNA, you need to engage with your stakeholders—namely employees, customers, suppliers, and your world—to help them succeed. In doing so, you will have a much easier time exceeding your goals to become a profitable company and satisfied member of the team. To build a company with Customer Service DNA, do the following:

  1. Commit to the idea that you can serve all of the stakeholders with the highest level of customer service. This has worked well for many companies, including my own. Jerry Greenfield, the co-founder of Ben & Jerry’s put it this way: Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.
     
  2. Engage all employees and show them how valuable it is for each employee to “work toward the success of his or her coworkers, customers, suppliers, vendors and the world.” This empowers them to be creative and helps them to prove the law of giving and receiving – as they give out something valuable; they will receive value in return.
     
  3. Treat all customers as partners and convey your desire to serve them so they can achieve their goals. Customers aren’t used to companies “working toward their success”, so your attitude and commitment will be a welcomed and valued change.
     
  4. Build a loyal relationship with vendors and suppliers. Serve them as valuable partners who you want to be successful. As they see your commitment, they will take better care of your company and your customers as a result.
     
  5. Encourage all of your employees to maintain a conscious awareness of how to help each of your stakeholders’ customers, the communities they served, and the world in which you live. Support some of the things that are meaningful to your stakeholders.

By implementing Customer Service DNA into your organization, many tangible positive results will be evident. Here are just a few examples:

  • Satisfied customers will become your greatest sales force. Successful and collaborative partnerships ensure a higher level of satisfaction, and your customers will promote your products and services to their peers who, in turn, will partner with your company.
  • Employees will feel empowered with authority to do their jobs well and use their talents in remarkable ways. They will often remain with your company in spite of competitive recruiting.
  • Suppliers will collaborate with you more often on improvements. Their products and services will be shipped and received on time more often, and the installations will be done with great care, ensuring the satisfaction of all customers. They will feel satisfied as they are acknowledged regularly by your employees and customers for exceptional service.
  • Your world will benefit from your support of stakeholder partners and their company partners, communities, and environments.
  • You will feel satisfied and fulfilled knowing that you cared well for each of your company stakeholders. Your work environment will be more pleasant.

    We all get to have free will and choose how we relate to everyone in the business world. When you recognize that in helping your partner-stakeholders with their mission you are going to be helped in return, you can become more creative and satisfied while achieving more of your goals. Who could you begin helping today?

    All the best to you for continued success in all of your endeavors.  Thank you again for all that you are and all that you do in our world.  May you be blessed on Your Path to all that is Good!

    You can learn more success principles in my book, The Path to Wealth; Seven Spiritual Steps for Financial Abundance. www.bizzultz.com/book

 

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