When Ole Kirk Christiansen began making wooden toys, stepladders as well as ironing boards, at his home workshop in Billund, Denmark, he probably never dreamt that his colorful bricks would be one of the most popular toy brands in the world.

However, he and his son Godtfred have managed to pull triumph from the jaws of destruction by adopting Lego in a different direction.

Ole Kirk Christiansen

Ole Kirk Christiansen is a Danish carpenter who was raised in a small village on the edge of the countryside. He turned his love for whittling into one of the world's most loved toys. They are known as LEGO bricks, these construction toys are loved across 130 countries around the globe by millions of children and adults.

The woodworking workshop he owned was destroyed in 1924 after an fire that started by two of his sons foolishly ignited wood shavings. Ole returned to his business in spite of the loss of materials. He soon started selling wooden toys.

In the heyo-craze in the 1930s, the manufacturer produced too many yoyos which were not sellable. The business was nearly insolvent. Luckily, Vejle Bank stepped in with a loan and Ole restored the factory. Leg Godt, which is Danish for "play well", was renamed to reflect the new direction of the company.

Godtfred Christiansen

Godtfred Kirk Christiansen, who developed his father's wooden toys business into a worldwide toy empire, passed away in his home in Billund, Denmark. He was 75 years old.

Godtfred decided to focus the business on plastic toys after the fire that destroyed his family's wooden toy warehouse. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.

During a ferry ride to the London toy fair in London, Godtfred had a conversation with a buyer who opined that rather than creating singular toys, the makers of toys should create a system in which sets of toys were interlocked. This led to the creation of the current Lego stud-and-tube model, which was patented on January 28, 1958.

The Kiddicraft Brick

In the 1940s, a company called Kiddicraft introduced "Kiddicraft Self-locking Building Bricks". They were plastic hollow rectangular blocks with four studs that were placed on top. Each stud fit into the blocks' studs, allowing them to be stackable.

Kirk Christiansen, Godtfred and Godtfred and a British supplier of the first machine for injection molding were shown these bricks by the salesman to show the kind of toys they could create. No matter if Kirk realized that these bricks were patented or not they were, he copied them and named them Lego. This led to a toy business that continues to generate billions of dollars today. Hilary Fisher Page, the founder of Kiddicraft, committed suicide in the year 1957.

Plastic injection molding machine

The Lego bricks are now one of the most famous toys in the world. The fact that Lego bricks are durable and flexible and children-friendly is the reason they are so popular. Children have designed everything from spaceships to cities with these blocks.

Godtfred developed the concept for his stud-and-tube system after a discussion with a toy purchaser. The buyer suggested that toy makers develop a system in which sets of toys could be linked and used to build different kinds of structures. This is what led to the creation of the Lego system. In the year 1971, sets with furniture pieces and dollhouses were released. The company also expanded its transport options with boat and ships with hulls, which floated.

The Town Plan

Lego's Technic series, which included mechanical components with intricate details set the standard for the 80s. Nine years later, it introduced the yellow Minifigure citizens that are now featured in themed play sets. The same year, Lego introduced Duplo, which is a series of bigger blocks designed for children who cannot easily manage the smaller initial bricks.

Lego has become a global toy empire that includes 10 theme parks and film franchises. It's also a brand that has maintained an overwhelmingly loyal customer base despite this expansion. The reason for this is the fact that Lego feels less like a commercially oriented business as a friend from the past.

Ninjago is a popular theme that has been embraced by a variety of.

While Lego is best known for its plastic construction blocks but it is now much more than just a toy. In 1998 it was dubbed Toy of the Century, beating teddy bears and Barbie, and it has grown into a media empire with television series, books, and theme park attractions.

The company also offers an array of programmable robots named Mindstorms that have been instrumental in shaping the company's educational strategy. Seymour Papert, the founder of constructionism and the company's educational philosophy believes that children learn best when they construct things.

Ninjago is now the most prominent theme of Lego conventions and also the film inspired massive collaborations. The design of the initial set, Ninjago City 70620, has also shaped the design of other LEGO themes.

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