Lego's iconic interlocking blocks have challenged children and adults alike for more than seven decades. If you loved this report and you would like to get extra details with regards to check out these great lego kits kindly pay a visit to the web site. Recently, the company has overtaken Ferrari as the most powerful brand in the world.

In the beginning plastic toys were popular with consumers. In the aftermath of poor sales, a number of shipment were returned. By 1954, Godtfred Kirk Christiansen had become junior managing director and introduced the idea of an toy-based system.

The company's founder Ole Kirk Kristiansen

Ole Kirk Christiansen, a Danish carpenter, established his company making wooden toys, stepladders, and ironing boards in 1932. He integrated his name into the brand and named it Lego which is a play on words for the Danish phrase leg godt, which means "play with pleasure."

When carpentry jobs slowed in World War II he began creating plastic toys. But this venture wasn't a success at first.

In 1947, he purchased an injection molding machine and invented the first interlocking plastic bricks. Godtfred, his son, was given the responsibility of managing the business.

The First Bricks

Ole Kirk Christiansen, a Danish architect, created LEGO in 1932 at his workshop near Billund. The company's name was derived from two Danish words, leg godt ("play well").

He was the first manufacturer of toys in Denmark to acquire a plastic injection moulding machine in 1947. The company began producing basic automatic bricks. These were renamed Lego bricks in 1949 and enhanced with interlocking studs as well as tubes in 1958, the year prior to when Christiansen passed away and his son Godtfred inherited the company.

In 1969 Lego introduced Duplo, larger blocks for younger children. Nine years later they produced the first Minifigures.

The Second Bricks

Lego bricks are among the widely recognized childhood toys around the world. What is the material they are made of? Why are they so painful when you step over them?

In 1947, the company moved from making wood-based products (ladders and stool) to manufacturing plastic toys. The company also bought a new type of injection molding machine, which allowed it to make the famous Lego bricks. They were called Kiddicraft Self-locking Bricks. They were made out of cellulose acetate. It is an ordinary polymer used in eyeglass frames today.

The Third Brick

Many LEGO shipments were sent back in the 1950s due to poor sales. But Godtfred wanted to make his plastic bricks a hit. He spoke with an international toy retailer and created the now-standard system in which pieces snap together.

Nine years later, the company launched Minifigures, a line of yellow humanoid figures that quickly became a standard in themed LEGO sets. In the following years, Lego introduced licensed themes that were based on famous movies like Star Wars or Harry Potter.

The Fourth Bricks

Since its creation, the basic Lego brick has not changed. Its satisfying clicking coupling system is what has allowed it to endure and develop through the generations of kids.

The company also makes an array of more sophisticated sets, including the Technic line that allows you to build realistic machines, and the Duplo lines, which have larger bricks aimed at younger children. In addition, LEGO has kept its fingers on the pulse of contemporary culture by partnering with major television and film franchises.

The Fifth Brick

In 1947, Kristiansen made a purchase that would change the direction of the company. He bought a plastic injection-molding machine, which enabled Lego to mass produce its toys.

In the year 1969, Duplo, the bigger bricks aimed at younger children was introduced. Later, in 1977 the Technic line debuted, with sets geared towards older kids with programmable robots and in 1978, Lego produced its first minifigures.

These little multi-purpose bricks have become part of the culture of childhood. What is the material they are made of?

The Sixth Bricks

LEGO introduced sets that included all the components needed to make the set. The move was a big success, and people were enticed to purchase the sets over and over repeatedly.

In 1969, the company launched DUPLO bigger bricks that were more comfortable to handle for younger children. In the year 1969, the firm released DUPLO, larger bricks which were much easier to handle for smaller children.

The company continues to thrive, with a finger in the pulse of the world of pop culture. They've collaborated with the likes of Star Wars and Harry Potter to keep their products fresh and relevant to new customers.

Seventh Brick

In 1969, Lego introduced the Duplo series, which was a larger block for younger hands. In 1978, came the first minifigures with moving legs and arms.

In 1963, the building material that was used to construct LEGO bricks was replaced by the more durable acrylonitrile butadiene Styrene (ABS) plastic. ABS is more durable and will keep its color longer.

LEGO offers a range of products, including retail shops, board games as well as movies and theme parks.