Through its legendary interlocking bricks, Lego has challenged the imagination of both adults and children for more than seven decades. If you have any kind of queries about wherever and how you can make use of top rated lego sets, you possibly can call us on our own internet site. The company recently overtook Ferrari as the most powerful brand in the world.

In the beginning the plastic toys were very well received by the public. Many shipments were returned after poor sales. Godtfred Kirk Christiansen, who was promoted to a junior manager in 1954, presented the idea of an interactive toy system.

Ole Kirk Kristiansen, founder

Ole Kirk Christiansen was a Danish carpenter who began his own business in 1932. He created wood toys, stepladders and ironing boards. He integrated his name into the brand and named it Lego, a play on words for the Danish phrase leg godt, which means "play well."

The time of World War II, when regular carpentry work dried up, he decided to start making plastic toys. However, this venture didn't turn out to be a success at first.

In 1947, he bought a molding machine for plastic and created the first plastic bricks that interlock. Godtfred, his son, was appointed to the task of running the company.

The First Bricks

In 1932 Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. The company's name was derived from two Danish words, leg godt ("play well").

In 1947, he became the first manufacturer of toys in Denmark to purchase an injection moulding machine made of plastic. The company began producing basic automated bricks. They were renamed Lego bricks in 1949 and enhanced with interlocking studs as well as tubes in the year 1958, which was the year prior to when Christiansen died and his son Godtfred took over the business.

In 1969, Lego introduced Duplo bigger blocks designed specifically designed for children. Nine years later, they created the first Minifigures.

The Second Bricks

Lego bricks are the most widely recognized childhood toys around the world. What are they made from? What is their purpose? when you step on them?

In 1947, the company changed from the production of wood products (ladders and stools) to making plastic toys. The company also acquired an innovative type of injection molding machine, which allowed it to produce the iconic Lego bricks. They were referred to as Kiddicraft self-locking bricks. These bricks were made from cellulose-acetate, which is a polymer used to create eyeglass frames.

The Third Bricks

In the early 1950s, many LEGO shipment were returned due to poor sales. However, Godtfred was determined to make his plastic bricks a hit. He consulted an overseas toy retailer and created the now-standard system in which pieces click together.

Minifigures were introduced after nine years and were a key component of LEGO themed sets. In the following years, Lego added licensed themes, based on the popularity of films like Star Wars and Harry Potter.

The Fourth Bricks

The basic Lego brick form has remained the same from the beginning. Its dependable click coupling system is what has enabled it to survive and grow over generations of children.

LEGO also creates several more sophisticated sets, such as the Technic line that allows you to build real-looking machines, as well as the Duplo lines, which feature bigger bricks targeted at younger children. In addition, LEGO has kept its finger firmly in the pulse of popular media, working with major TV and film franchises.

The Fifth Brick

Kristiansen purchased a plastic molding machine in 1947, which transformed the company. He bought a plastics injection molding machine, which allowed Lego toys to be mass produced.

In 1969, Duplo was introduced, which were larger bricks aimed at children of a younger age. In 1977, Technic, a line of toys for older children was introduced with robots and programmable features. And in 1978, Lego released its first minifigures.

The world of childhood is dominated by these small modular bricks. What do they consist of?

The Sixth Bricks

LEGO introduced sets with all the pieces needed to make the set. The move was a big success, and people were encouraged buy the sets over and over repeatedly.

DUPLO was first introduced in 1969, which was a larger set of blocks for children. In the year 1969, the firm introduced DUPLO, larger bricks which were much easier to handle for smaller children.

The company is still flourishing in the present, and keeps its fingers on the pulse. They've collaborated with the likes of Star Wars and Harry Potter to keep their offerings fresh and relevant to new customers.

Seventh Brick

In 1969, Lego launched the Duplo Series - larger blocks for young hands. In 1978, Lego launched the first minifigures that had arm and legs that could be moved.

In 1963, the material that was used to construct LEGO bricks changed from cellulose acetate to the more durable acrylonitrile Styrene (ABS) plastic. ABS is more resistant to damage and holds its colour better.

LEGO now produces a huge variety of toys and related products, including board games as well as retail stores, movies as well as theme parks.