Lego's iconic interlocking blocks have awed both adults and children for seven decades. If you have virtually any queries about where by as well as how you can make use of explore coolest lego sets, you'll be able to contact us from our own page. The company recently overtook Ferrari as the world's most powerful brand.

Consumers initially didn't like plastic toys at first. In the aftermath of poor sales, a number of shipments were sent back. By 1954, Godtfred Kirk Christiansen had become junior managing director and had introduced the concept of the toy system.

Founder Ole Kirk Kristiansen

Ole Kirk Christiansen was a Danish carpenter who established his business in 1932. He designed wood toys, stepladders and ironing boards. He incorporated his name into the company and named it Lego as a reference to words for the Danish term leg godt, which means "play well."

When the carpentry jobs dried down during World War II he began making plastic toys. The venture wasn't an immediate success.

In 1947, he acquired the plastic molding equipment and developed the first interlocking plastic bricks. Then, he had his son Godtfred oversee the business.

The First Bricks

In 1932 Ole Kirk Christiansen founded LEGO in his workshop in Billund, Denmark. The company was named after the Danish phrase leg godt (play well).

He was the first manufacturer of toys in Denmark to buy an injection moulding machine made of plastic in 1947. The company began producing simple automated binding bricks. In 1949, these bricks were changed to Lego and in 1958 they improved them with interlocking tubes as well as studs. The year was when Christiansen passed away and Godtfred was appointed the new CEO.

Lego introduced Duplo in 1969. These were bigger blocks designed specifically for children under the age of. Nine years later, they created the first Minifigures.

The Second Bricks

Lego bricks are among the most universally recognisable childhood toys in the world. What are they made from? Why are they so painful when you take a walk over them?

In 1947, the company had been able to shift from woodworking (ladders stool, ironing boards) to manufacturing plastic toys. They also purchased an injection molding machine that allowed the manufacturing of what would become the famous Lego bricks. They were referred to as Kiddicraft Self-locking Bricks. The bricks were made of cellulose-acetate, a polymer used to make eyeglass frames.

The Third Brick

In the 1950s, a lot of LEGO shipment were returned due to poor sales. But Godtfred wanted to make his plastic bricks a hit. He created the system that is currently standard where pieces click together after consulting an overseas toy buyer.

Minifigures were released after nine years and were a key component of LEGO themed sets. Later Lego introduced licensed themes that were based on famous films like Star Wars or Harry Potter.

The Fourth Brick

Since its inception, the basic Lego brick has remained the same. The satisfying click coupling mechanism is what has enabled it to endure and develop over the generations of kids.

The company also makes several more sophisticated sets, such as the Technic line which allows you to build real-looking machines, as well as the Duplo series, which include larger bricks aimed at younger children. Additionally, LEGO has kept its fingers in the pulse of pop culture, partnering with major television and film franchises.

The Fifth Brick

Kristiansen purchased a plastic injection molding machine in 1947 that transformed the company. He bought a plastic injection-molding machine that allowed Lego to manufacture its toys.

In 1969, Duplo was introduced, which were larger bricks aimed towards children who were younger. In 1977, Technic, a line of sets designed for older children launched with sets that featured robots as well as programmable features. In 1978, Lego released its first minifigures.

The culture of childhood is controlled by these small and flexible bricks. What is the material they are made of?

The Sixth Bricks

LEGO introduced sets that contained all the components needed to complete the set. The move was a big success, and people were enticed to purchase the sets again and again.

DUPLO was introduced in 1969, a bigger set of blocks intended for children. Nine years later, they released the Minifigure which was a small, posable toy that featured a smiling face.

The company is still thriving and keep its finger in the pulse of pop culture. The two companies have teamed up to produce products that are relevant and fresh for the new customers they have.

The Seventh Bricks

In 1969, Lego introduced the Duplo series, which was a larger block to help children with smaller hands. In 1978, Lego introduced the first minifigures, with moveable legs and arms.

In 1963, the building material that was used to construct LEGO bricks changed from cellulose acetate to the more durable acrylonitrile butadiene styrene (ABS) plastic. ABS is more resistant to deterioration and also holds its colour better.

LEGO is now producing a wide variety of toys and related products, such as board games, retail stores, movies, and theme parks.