Lego's iconic interlocking blocks have challenged children and adults alike for over seven decades. If you enjoyed this post and you would certainly like to get even more facts concerning top LEGO set for Christmas kindly visit our own website. In recent times, Lego has surpassed Ferrari as the most strong brand worldwide.

Consumers initially didn't like plastic toys. Following poor sales, a lot of shipment were returned. In 1954, Godtfred Kirk Christiansen had been promoted to the position of junior managing director and had introduced the concept of the toy system.

Ole Kirk Kristiansen, founder

Ole Kirk Christiansen, a Danish carpenter, established his company making wooden toys, stepladders and ironing boards in 1932. He integrated his name into the company and named it Lego as a reference to words for the Danish phrase leg godt meaning "play with pleasure."

In World War II, when the regular work of carpentry ceased, he decided to start creating plastic toys. The venture was not a success at first.

In 1947, he acquired the plastic molding equipment and created the first interlocking plastic bricks. He then had his son Godtfred manage the company.

The First Bricks

Ole Kirk Christiansen, a Danish architect, established LEGO in 1932 in his workshop near Billund. The company's name was derived from two Danish words, leg godt ("play well").

He was the first toy maker in Denmark to acquire an injection moulding machine for plastic in 1947. The company began producing basic automated bricks. They were changed to Lego bricks in 1949. They were improved with interlocking studs and tubes in 1958, the year that followed Christiansen passed away and his son Godtfred was able to take over the company.

Lego launched Duplo in 1969. They were larger blocks designed specifically for children under the age of. Nine years later they produced the first Minifigures.

Second Bricks

Lego bricks are among the universally recognisable childhood toys in the world. What are they made from? What is their purpose? when you get them on your feet?

In 1947, the company moved from manufacturing wood products (ladders and stools) to manufacturing plastic toys. The company also purchased an innovative type of injection molding machine, which allowed it to manufacture the famous Lego bricks. These were called Kiddicraft self-locking bricks. They were constructed from the cellulose-acetate polymer still used to make eyeglass frames.

The Third Brick

In the early 1950s, many LEGO deliveries were returned due to poor sales. Godtfred, however, was determined to make his plastic bricks be a huge success. He consulted an overseas toy retailer and created the system that is now standard in which pieces snap together.

Minifigures were released nine years later, and became an essential part of LEGO themed sets. Then, Lego introduced licensed themes based on popular films like Star Wars or Harry Potter.

The Fourth Brick

The fundamental Lego brick design has not changed since its earliest days. The satisfying click coupling mechanism is the reason it has been able to endure and develop over generations of children.

The toy maker also produces an array of more sophisticated sets, like the Technic line which can be used to build real-looking machines, as well as the Duplo lines, which feature larger bricks that are targeted towards younger children. LEGO is also able to keep its finger on the pulse of the world of pop culture through its partnerships with major film and television franchises.

The Fifth Brick

Kristiansen purchased a plastic molding machine in 1947 which changed the company. He purchased a plastic injection molding machine that allowed Lego to produce in bulk its toys.

In 1969, Duplo was introduced, which were bigger bricks targeted at younger children. In 1977, Technic, a line of toys for older children, debuted with sets that included robots and programmable features. And in 1978, Lego released its first minifigures.

The childhood culture is dominated by these small and flexible bricks. But what exactly are they made of?

Sixth Brick

With a growing following, LEGO began to introduce sets that could be completed, with all parts included. The new model was a huge success, and people were encouraged to buy the sets again and repeatedly.

In 1969, the company launched DUPLO bigger bricks that were more comfortable to handle for younger children. Nine years later, they launched the Minifigure, a small toy that could be posable and had a smiley faces.

The company is still flourishing in the present, and keeps its finger on the pulse. The two companies have teamed up to produce products that are fresh and relevant for their new customers.

The Seventh Bricks

In 1969, Lego introduced the Duplo series, which was a larger block to help children with smaller hands. In 1978, Lego launched the first minifigures that had arms and legs that move.

In 1963, the building material used for LEGO bricks changed from cellulose acetate to the more durable acrylonitrile Styrene (ABS) plastic. ABS is more durable and also retains its color better.

LEGO creates a variety of products, including games for the board, retail shops, movies and theme parks.